About Us

We came together as a group of media professionals, all with careers in children's television. But what really bonds us is that we are all parents. Parents who are excited by the possibilities we see in this new touchscreen world. We see kids who are growing up with touchscreen technology as deserving more than merely transferring a TV show to a tablet, or putting a book on a backlit surface. We see the opportunity for kids to be a part of the stories they love.

We also see parents, just like us, who embrace these new devices and then instantly have thousands of apps to sort through, trying to determine which might be "best" for their child. Which are safe…and provide learning…and have a long life span…and are fun!

And so we have set out to create a new Touchable Television™ network, just for kids. A world where kids can be a part of the stories and characters they love. We want to bring this next generation of kids the best that technology has to offer – in terms of engagement, discovery and creativity. Our goal is to create an experience that's nutritious – one that will help children grow. That's the benchmark against which we judge everything we make.

We are proud of PlaySquare™ and honored to have you come play with us.

Who's Behind PlaySquare

PlaySquare was developed by a team of media professionals uniquely suited and deeply committed to making smart, popular, state-of-the-art entertainment for young people.

Alex Kay, CEOAfter a successful 13 years as an investment banker at DLJ, NatWest Securities and Drexel Burnham, Alex founded a group that was awarded a grant to create WordWorld, an innovative show for kids that presented reading and spelling concepts in a whole new way. Picked up by PBS, WordWorld is a three-time Emmy winner and sparked the flame that fuels Alex's passion for the next generation of children's media.

Tina Peel, Executive ProducerTina is an Emmy Award Winning Executive Producer and a seasoned executive in charge of content development, production, curriculum and research, but mostly, she's the heart and soul of shows like WordWorld, Nickelodeon's Max and Ruby, and Sesame Street. With a Master's in Education from Harvard University and over 30 years of children's television experience, Tina is sought after for every new preschool media initiative, as she not only understands children's television, she truly "gets" kids.

Sherri Wright, ProducerSherri Wright has been at the forefront of children’s educational gaming and technology since the “early years” of CD-Rom games. Sherri got her start at The Learning Company/Mattel Interactive where she was responsible for producing such award-winning CD-Rom projects as Oregon Trail V, CarmenSandiego, Arthur’s Camping Adventure and Reader Rabbit after which, Sherri went on to produce almost 150 titles for LeapFrog. Sherri is a certificated teacher and administrator, with an M.S. degree in Educational Leadership and Technology.

Christopher Romero, CTO/Platform ArchitectChristopher Romero is a 20-year veteran of Interactive Application Development. Chris was Vice President, Technical Production of Nickelodeon where he managed operations, technical strategy and application development on nick.com, nickjr.com, and addictinggames.com where he was responsible for a number apps, games and platforms including TurboNick, an online video platform and Nicktropolis, Nick’s massive casual game world. Chris’s work garnered two Webbys and has won numerous BDA and other awards. With combined traffic of over 30 million uniques per month, an entire generation of USA kids has interacted with his work.

If you, too, would like to get behind PlaySquare, please contact us.